Archive for the ‘ Google ’ Category

What Is The Google Hummingbird Update?

Tuesday, October 8th, 2013

At the simplest level, the Hummingbird update is a complete replacement of the current search algorithm. There have been reports to its launching last month up to a few months ago. At its core, the update is expanding the use of the Knowledge Graph and trying to help the search engine understand your intent or relationships between concepts as opposed to a simple matching of keywords in your websites or documents. In my opinion, Google wants to think for you – how scary it that?what is the Google hummingbird update?

Penguin 2.0, Some Educated Guesses and a Small Rant

Friday, May 24th, 2013

First the Rant

Google has created its own mess. From using incoming links to creating “good content” It is my belief they have done more damage to the quality of the internet then positive.

Does anyone really know what “good content” is? And more importantly who wants to read on the internet anyway? I mean the only people that will really read any of these ranting’s about Penguin 2.0 is others in SEO. (more…)

At Least Have a Google+ Page

Friday, June 22nd, 2012

RevBuilders Marketing's Google Plus page - you need a profile picture, and five other pictures.  You can use what's on your Facebook for inspiration!I think by now everyone understands that social media marketing is important. It’s been around long enough to have sunk in for most people. And, it’s also been around for enough time that people have had a chance to see the benefits of social marketing (when they are able to do it).

However, the fact that Google has its own social media resource continues to seem strange to some. And, I’m still finding people that didn’t know that Google’s social media is tied into search for logged-in users. (more…)

Google Now Differentiating HTML Status Codes

Monday, June 4th, 2012

I can’t exactly pinpoint what the practical application for this will be, but Google has made a minor alteration in how it treats 404 (page not found) and 410 (gone) server header page status codes. A quick post at Search Engine Round Table discusses the change in the context which was given by Google: Which is to say, not much. (more…)

Google’s Penguin Update Has SEOs Up in Arms: But, What Is It?

Monday, May 7th, 2012

by Nathan Schaad

The elephant in the room for SEOs for the past several months has been Panda, a Google update which was supposed to punish sites with low-quality content. How the change defined “quality” was hotly contended for quite some time, and then people more or less went quiet. Anymore, Panda is used primarily as a reference point for new updates. And Penguin definitely offers SEOs every opportunity to be compared to Panda. (more…)