Archive for the ‘ Marketing Thoughts ’ Category

How to Set Realistic Internet Marketing Goals

Monday, January 27th, 2014

Businesses are built on goals. It’s important for you to understand what you are trying to achieve so that you can get there in the shortest amount of time possible. If you’re reading this blog, you understand that internet marketing is a cornerstone of building a business that is successful and thriving.

However, have you stopped and considered whether your goals surrounding internet marketing are realistic or not? Here are some tips to help you ensure that your goals aren’t just lofty and beautiful, but also realistic and achievable.

What Marketing Can Teach You about Life: Part 2

Monday, August 5th, 2013

As I continue with these last blogs, I want to give a mention as to what I am currently up to. This is weird, because I am writing this in advance, and am therefore trying to guess what I’ll be up to as of this posting. What I can tell you is that today is my first day of teacher training, and I will be in class all morning, learning how to best teach our young people how to communicate effectively through written language. Looking forward to getting started! Anyway, here are a couple of smaller thoughts I’ve had about marketing: (more…)

More Thoughts on the Value Proposition

Monday, July 22nd, 2013

I’m pretty sure that we have touched on this idea numerous times in the past, either in defining it or refining our definition of the value proposition. However, value propositions are central to the marketing of any business, and as such, I feel it is important to reflect on what such a proposition entails with some regularity. Consider this either a reminder to evaluate your company’s value proposition, or a second (or third, or fourth) look at what the elements of a good value proposition are. (more…)

Marketing Is Important, but it Isn’t Everything

Monday, June 24th, 2013

Did I really just say that? I work for a marketing company, there’s no way that I could really mean that headline… could I?

I do.

Make no mistake: Marketing is important. It can make the difference between a product selling okay and a product becoming the next big thing. However, there is one thing that marketing can’t do, and that is make a bad product good, or even sell that well. (more…)

Microsoft Ends Google Attack Campaign

Monday, March 11th, 2013

In their endeavor to chip away at Google’s dominant market share, Microsoft’s tried a few different tactics in promoting their search engine, Bing. The two most recent ones were as follows: One attempted to demonstrate that blind testing showed a preference for Bing in the spirit of the Pepsi Challenge, and the other attempted to create outrage towards Google on the basis of infringements on people’s privacy. The other was the semi-famous (infamous?) “Scroogled” campaign. (more…)