As I continue with these last blogs, I want to give a mention as to what I am currently up to. This is weird, because I am writing this in advance, and am therefore trying to guess what I’ll be up to as of this posting. What I can tell you is that today is my first day of teacher training, and I will be in class all morning, learning how to best teach our young people how to communicate effectively through written language. Looking forward to getting started! Anyway, here are a couple of smaller thoughts I’ve had about marketing: (more…)
Archive for the ‘ Marketing Thoughts ’ Category
I’m pretty sure that we have touched on this idea numerous times in the past, either in defining it or refining our definition of the value proposition. However, value propositions are central to the marketing of any business, and as such, I feel it is important to reflect on what such a proposition entails with some regularity. Consider this either a reminder to evaluate your company’s value proposition, or a second (or third, or fourth) look at what the elements of a good value proposition are. (more…)
Did I really just say that? I work for a marketing company, there’s no way that I could really mean that headline… could I?
Make no mistake: Marketing is important. It can make the difference between a product selling okay and a product becoming the next big thing. However, there is one thing that marketing can’t do, and that is make a bad product good, or even sell that well. (more…)
In their endeavor to chip away at Google’s dominant market share, Microsoft’s tried a few different tactics in promoting their search engine, Bing. The two most recent ones were as follows: One attempted to demonstrate that blind testing showed a preference for Bing in the spirit of the Pepsi Challenge, and the other attempted to create outrage towards Google on the basis of infringements on people’s privacy. The other was the semi-famous (infamous?) “Scroogled” campaign. (more…)
It only happens once per year. It’s that wonderful time of year when we can get together with family, sit down with great food and great company, and watch grown men attempt tirelessly to inflict grievous bodily harm on one another while advertisers work tirelessly to ensure that you buy their brand of cheap, tasteless junk food or terrible web hosting. Some people watch for the violence game, while others watch for the commercials. I would say that some watch for the halftime show, but, come on, really, name three people who watched the Super Bowl just for a chance to see Beyoncé lip sync? It’s not like it’s a rare event. (more…)