Archive for the ‘ Writing ’ Category

2 Quick Writing Suggestions for Non-Writers

Monday, October 8th, 2012

Let’s not kid ourselves: The truth is that it is very difficult for the average person to come up with the words that they want to say to someone when they are sitting at a computer, typing away. Usually, the person attempting the writing will either make it more formal than is really called for in all but the most academic of writing or simply struggle so much with spelling and grammar rules that the resulting piece is riddled with typos and difficult to follow. These are two very different problems, but my goal is for this post to offer one good approach for solving each problem.

Too Formal? Grab a Tape Recorder

This is an exercise that works really well for most people. If you know what points you want to convey to your audience, and you have a rough idea of what you would say to someone if you were to just explain the concept that you are trying to write about, the best thing for you to do may be to leave your computer for a little while. Grab a tape recorder and start explaining to it whatever it is you’re trying to write about. If it helps, preface the entire monologue with “I don’t know how to write this, but I know how to say it.” If you have the equipment to do so, you could instead grab a computer microphone and open up a voice recording program on your computer. By taking writing out of the equation and just “rambling,” you can get a lot of raw material out, and it’s always easier to create a piece of writing when you already have all of the pieces in front of you. Once you’re done, you can play back the recording and type it into a document verbatim, then play with the specific wordings and organization until you have the result you want. This approach will typically result in a less formal-sounding, but still professional, document.

Grammar Woes? Draft Anyway, then Have Someone Else Proofread

Here’s the beautiful thing about writing: Nobody sees what you’ve written until you say so. It’s okay, therefore, for your first draft to be a total mess in the grammar and spelling department. If you understand what you’ve written after you’ve written it, a good proofreader will understand it. They might cringe at it, but they’ll understand it. And then they’ll fix it. Remember: A proofreader is going to be checking for usage and grammar as well as spelling. Therefore, simply running a spell checker in your document isn’t going to catch and correct everything that a proofreader can.

The Olympics Start Today!

Friday, July 27th, 2012
Photo Copyright of tableatny.

(Photo Copyright tableatny.)

No, I’m not a huge, die-hard Olympic fan. In fact, I am fairly certain I’ve missed most of the games and news the last few Olympic events. Why? Well…to be honest, I really couldn’t tell you why exactly. I have my guesses, but nothing’s for certain.

However, this year, what started off as a marketing project has turned into a slight fascination. See, I never understood how much effort and time went into the Olympics. Today, I’m just going to talk about the athletes, but there are so many more people involved:

Why You Should Avoid Buying Cheap Words

Monday, May 21st, 2012

There’s an interesting article that I came across earlier today here on the value of web content. Those who are familiar with RevBuilders know that I’m the “content guy” here, so I’m sure it seems more than fitting that I’m going to crusade for spending more on writers. In fact, I’m sure plenty of you have already decided that I’m too biased to make a valid claim here. However, I’m going to try anyway, because that’s what I do: I write words and I try to make them good. (more…)

Content: How Much is Too Much?

Monday, April 30th, 2012

by Nathan SContent writer hard at work

With Google pressing business owners with new guidelines which seek to penalize “over-optimized” sites, many people are concerned that their existing content may suffer penalization under these new guidelines. However, in most instances, there is no need to be worried. Even still, now might be a good time to do a content audit of your website and see how it stacks up. (more…)

4 Tips for Writing a Press Release for Your Small Business

Monday, April 2nd, 2012

by Nathan S

A good press release can mean lots of free publicity, while a bad press release means wasting a lot of time and possibly money. However, when first starting out, many businesses do not pursue the press release as an option as a result, believing that it requires money to create a release that will gain widespread circulation. This is a shame, because the truth is that, with a little thought, it is possible to create a passable press release for your news page. With any luck, you could also get it distributed in local news sources. (more…)