Impact of Color on Web Design

September 7th, 2012 09:00am CDT by Tamara Schaad

Guest Post 1 of 4…technically.

It was kind of hard to write a blog when I knew I’d already be gone, but I wanted to help RevBuilders out a little more. So, I’ve worked up a series of “guest blog posts”! Keep in mind I’m gone for all of these, (although I’ll probably end up checking in to make sure they post correctly)!

I always tried to research the latest and greatest in web design when I have a chance, and lately I’d been looking into color. However, what’s been fascinating to me is I kept finding the same exact content on color – it’s like people have no input of their own on color. I wonder how much of our reaction to color is driven by our culture, and what we’re told colors mean? On just a quick search of other cultures, it looks like reactions to colors are driven more by the society people grew up in rather than a set standard across cultures.

For two good resources I found (out of many), check these out:


This being said, there are some general rules that apply in Web Design in terms of colors, and I think RevBuilders’ Sr. Graphic Designer could agree with me on these:

No (or Limited) Reverse Type
Light text on a dark background is just bad. Except for one line for a headline or perhaps menu options, I do not recommend reverse type. It’s such a strain for the eyes.

Brighter Colors Attract Attention First
It might make sense after I say it, but it appears that the brighter the color, the faster it draws attention. However, this can be reversed if all the color used on a site is bright in nature except for one dark spot – the eye will be drawn to this. It’s the contrast that causes the attention to go to the spot.

Limit Number of Colors
It should go without saying, but I still see websites where people are trying to pull off about a four to five color combo (and no, white and black where not two of those). With rare exception this is a really, really bad idea – too many colors become distracting to your viewer, and the site lacks coherency. Obviously a true designer can make a variety of colors work…but I highly doubt that everyone in this population is a designer.

Just some thoughts of color for web design!

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One Response to “ Impact of Color on Web Design ”

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