The Eyes are Moving
by Norma Jean
Advertisers and marketers learned long ago to follow the eyes. Where the eyes were looking, that’s where they wanted their ads to be.
At one time the eyes were looking at slick-cover magazines and daily newspapers. The eyes looked at billboards and signs in public transportation – like on the local bus. From there, eyes moved to television, then to computers and the Internet.
Today, more eyes than ever are looking at mobile devices. Remember only a few short years ago when in a crowd of people, many would have a cell phone up to their ear? No more. Now most are texting their friends and browsing the Internet. (They are doing more looking than listening.)
And – most amazing of all – many are shopping!
This is why anywhere marketers and advertisers are gathered, the term, mobile marketing will most certainly come up in the conversation.
The definition of mobile marketing, according to The Mobile Marketing Association (MMA) is:
“the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media marketing communications program.”
Whoa. Now that’s a mouthful! Basically, it has to do with directing your marketing strategy to the mobile-device-carrying public.
Did you know that the number of mobile phone subscribers around the world has now surpassed the number of landline phones subscribers? It’s true. People are turning to their mobile phone not only for voice communication, but also for digital services, email, digital photos, and Internet browsing.
Can You Make Sense of Mobile Marketing?
Many small business owners are just now getting their heads around creating high-quality, response-generating websites. And now mobile marketing is thrown into the mix!
How will you be able to make sense of all this new technology? Is this something you should look into? The worst thing you can do is bury your head in the sand and pretend this revolution is not taking place. Check into it.