It only happens once per year. It’s that wonderful time of year when we can get together with family, sit down with great food and great company, and watch grown men attempt tirelessly to inflict grievous bodily harm on one another while advertisers work tirelessly to ensure that you buy their brand of cheap, tasteless junk food or terrible web hosting. Some people watch for the violence game, while others watch for the commercials. I would say that some watch for the halftime show, but, come on, really, name three people who watched the Super Bowl just for a chance to see Beyoncé lip sync? It’s not like it’s a rare event.
Speaking of Beyoncé, have you heard this one yet? Now, me, I see a triangle. But apparently someone saw this and immediately thought “Illuminati.” Still, I’m pretty sure this isn’t the craziest thing that has occurred vis-à-vis this year’s Super Bowl.
Now, any given year, there are Super Bowl ads that do a good, or at least decent, job of capturing the audience’s imagination and leading to a boost in sales due directly to the quality of the commercial. This year, you had the M&M’s “Love Ballad” commercial, for example, which featured our good friend Red singing about his idea of M&M’s love (interpersonal, of course), and how it conflicts with our idea of M&M’s love (delicious, delicious candy). It was simple, clever, and a little bit heartbreaking. The only real potential risk is that the commercial would cause guilt in those who attempt to eat red M&M’s in the future.
So, what’s crazier than a Beyoncé Illuminati conspiracy theory? How about the fact that a 34-minute power outage interrupted the third quarter? Or, crazier still, how about a GoDaddy commercial? This year, we got the unique “treat” of watching a female model and a computer programmer’s extended make-out session. To what end? If we ask Danica Patrick, it’s to illustrate that GoDaddy has both a “smart” side (debatable) and a “sexy” side (less debatable, but really, what giant company doesn’t have attractive spokespeople?). There was no real message sent by the commercial. At best, it extended GoDaddy’s reputation of using sex to attempt to sell a rather unsexy product. That’s a pretty dubious honor, and it seems to have backfired, as many have declared the commercial the worst of this year’s Super Bowl.
Perhaps that was their goal all along? Generate some negative reactions and get their brand name in people’s heads that way? I just don’t see this working very well.