Posts Tagged ‘ Copywriting ’

Top 7 Most Popular Types of Content

Monday, January 20th, 2014

Content is king. We know it, you know it, and your site visitors know it. Without compelling content, your site won’t convert no matter how beautiful the design is, so it’s important to have things that visitors wish to interact with when they arrive. While there’s a myriad of ways to entice visitors to click, we’ve found that the below seven types of content knock it out of the park every time.

Your Homepage Is Your Online Elevator Speech

Monday, April 15th, 2013

Alright, it’s time to do a little mind experiment. Suppose that you are at a major networking event in your industry. You’re there to make contacts that could help you secure future work. Things have been decent for your business, and you can safely say that you have something established to work with. You meet with someone else at the event, and after asking them a few questions, you know that this person could be the key to some really big projects for your company. There are people that this person knows that definitely need your expertise. (more…)

Knowing Your Audience

Monday, October 22nd, 2012

This is the fundamental question one must answer in order to write to their audience. If you don’t know who your audience is, how can you possibly be expected to write to them? Moreover, if you don’t know what your audience wants, how can you expect to deliver it to them? These are the questions that you should be asking before you ever set pen to paper (or sit down to type) if you are writing any piece: (more…)

Why You Should Avoid Buying Cheap Words

Monday, May 21st, 2012

There’s an interesting article that I came across earlier today here on the value of web content. Those who are familiar with RevBuilders know that I’m the “content guy” here, so I’m sure it seems more than fitting that I’m going to crusade for spending more on writers. In fact, I’m sure plenty of you have already decided that I’m too biased to make a valid claim here. However, I’m going to try anyway, because that’s what I do: I write words and I try to make them good. (more…)

Getting the Most Out of Your Content

Monday, February 27th, 2012

Badly Communicated Content Assignmentby Nathan S

Suppose your company is writing a white paper. This white paper needs to have a certain set of information in it about your company, but also needs to do so in a way that makes your company seem useful. That is, white papers are designed to show how a company addresses a need. This requires a close familiarity with your business, your industry, and your expertise. However, all of these things take time for a writer to discover on their own, and will always drive the price up. So what do you do when you are on a budget? It is actually pretty simple. There’s an acronym that you need to keep in mind when you are looking for content: (more…)