As I continue with these last blogs, I want to give a mention as to what I am currently up to. This is weird, because I am writing this in advance, and am therefore trying to guess what I’ll be up to as of this posting. What I can tell you is that today is my first day of teacher training, and I will be in class all morning, learning how to best teach our young people how to communicate effectively through written language. Looking forward to getting started! Anyway, here are a couple of smaller thoughts I’ve had about marketing: (more…)
Posts Tagged ‘ Marketing ’
This marks the beginning of the end for my blogging tenure at RevBuilders Marketing. As of publishing this post, I will be en route to Southwestern Ohio, where I will be pursuing an M.A. in English at Miami University. As such, I am currently in a highly reflective mood, and am interested in evaluating the past couple of years that I’ve spent serving as the “writing guy” here at RevBuilders Marketing. I am starting with my most detailed point, which I have dedicated an entire post to. Next week, I have a couple of smaller thoughts for you, and then after that I’ll have one final, closing thought to try and pull this all together. (more…)
I’m pretty sure that we have touched on this idea numerous times in the past, either in defining it or refining our definition of the value proposition. However, value propositions are central to the marketing of any business, and as such, I feel it is important to reflect on what such a proposition entails with some regularity. Consider this either a reminder to evaluate your company’s value proposition, or a second (or third, or fourth) look at what the elements of a good value proposition are. (more…)
One of the things that I have learned during my time at RevBuilders is that, for the most part, a poor product will never be leveraged into a successful business. I do believe that there are certain outliers, where savvy advertising and marketing created temporary successes, but these are almost all things that, after they fail, are regarded as “weird fads” of the decade in which they were launched. The pet rock comes to mind as a quintessential example of this. However, except for these exceptional cases, it can fairly safely be assumed that a product must be good if it is to succeed on the general marketplace. (more…)
Did I really just say that? I work for a marketing company, there’s no way that I could really mean that headline… could I?
Make no mistake: Marketing is important. It can make the difference between a product selling okay and a product becoming the next big thing. However, there is one thing that marketing can’t do, and that is make a bad product good, or even sell that well. (more…)