Posts Tagged ‘ Marketing ’

How to Set Realistic Internet Marketing Goals

Monday, January 27th, 2014

Businesses are built on goals. It’s important for you to understand what you are trying to achieve so that you can get there in the shortest amount of time possible. If you’re reading this blog, you understand that internet marketing is a cornerstone of building a business that is successful and thriving.

However, have you stopped and considered whether your goals surrounding internet marketing are realistic or not? Here are some tips to help you ensure that your goals aren’t just lofty and beautiful, but also realistic and achievable.

What Marketing Can Teach You about Life: Part 2

Monday, August 5th, 2013

As I continue with these last blogs, I want to give a mention as to what I am currently up to. This is weird, because I am writing this in advance, and am therefore trying to guess what I’ll be up to as of this posting. What I can tell you is that today is my first day of teacher training, and I will be in class all morning, learning how to best teach our young people how to communicate effectively through written language. Looking forward to getting started! Anyway, here are a couple of smaller thoughts I’ve had about marketing: (more…)

What Marketing Can Teach You about Life: Part 1

Monday, July 29th, 2013

This marks the beginning of the end for my blogging tenure at RevBuilders Marketing. As of publishing this post, I will be en route to Southwestern Ohio, where I will be pursuing an M.A. in English at Miami University. As such, I am currently in a highly reflective mood, and am interested in evaluating the past couple of years that I’ve spent serving as the “writing guy” here at RevBuilders Marketing. I am starting with my most detailed point, which I have dedicated an entire post to. Next week, I have a couple of smaller thoughts for you, and then after that I’ll have one final, closing thought to try and pull this all together. (more…)

More Thoughts on the Value Proposition

Monday, July 22nd, 2013

I’m pretty sure that we have touched on this idea numerous times in the past, either in defining it or refining our definition of the value proposition. However, value propositions are central to the marketing of any business, and as such, I feel it is important to reflect on what such a proposition entails with some regularity. Consider this either a reminder to evaluate your company’s value proposition, or a second (or third, or fourth) look at what the elements of a good value proposition are. (more…)

Marketing Helps Bad Ideas Fail Faster, and that’s a Good Thing

Monday, July 15th, 2013

One of the things that I have learned during my time at RevBuilders is that, for the most part, a poor product will never be leveraged into a successful business. I do believe that there are certain outliers, where savvy advertising and marketing created temporary successes, but these are almost all things that, after they fail, are regarded as “weird fads” of the decade in which they were launched. The pet rock comes to mind as a quintessential example of this. However, except for these exceptional cases, it can fairly safely be assumed that a product must be good if it is to succeed on the general marketplace. (more…)